LinkedIn Tag

[caption id="attachment_18423" align="aligncenter" width="500" caption="Make those changes!"] [/caption] Transform your headline If you’re still allowing LinkedIn to auto-populate your Headline with your current job title you’re missing out. The most dynamic and impactful profiles use their Headline statement to communicate a powerful branding statement. With a 120-character limit you’ll need to choose your words wisely being sure to include a mix of relevant key words, impactful (and truthful!) adjectives and as much detail as you and about your niche if you have one. Customise your URL When you signed up for an account with LinkedIn you will have been allocated a generic URL containing your name followed by a series of numbers. You can boost your brand and search ranking results in LinkedIn by customising your URL. Keep in mind that you will need to have a minimum of five and a maximum of 20 characters. Learn more about the reasons why this is...

[caption id="attachment_18417" align="aligncenter" width="500" caption="Making LinkedIn your own is easy"] [/caption] When you first set up your LinkedIn account, you are allocated a randomly selected URL consisting of your name followed by a bunch of numbers. This not only makes your URL long, it is difficult to share with others and looks unprofessional. Since most employers will review your LinkedIn profile as part of the hiring process, it’s vital you do everything you can to ensure your profile shines. Customising your LinkedIn profile URL is a simple and quick way to shows: You’re a professional Have good attention to detail You care about making a good impression Another reason why you should customise your LinkedIn profile is that it makes you easier to find which is particularly important if you have a common name. Customising your LinkedIn URL can make the difference between coming up in the first page of search results for your name rather...

[caption id="attachment_18497" align="aligncenter" width="500" caption="Don't make these common LinkedIn mistakes"] [/caption] Are you using LinkedIn effectively? With more than 546 million users (*as of 24 March 2018), LinkedIn is one of the world's largest on-line communities. It's important that you use it responsibly so it can continue to be the powerful professional networking tool it was designed to be. Here's five things you shouldn't do on LinkedIn: 1. Don’t send random connection requests Send connection requests in a mindful way. Think about why you want to connect with the person and personalise your connection request message by explaining why you think you should connect. 2. Don’t give fake endorsements You should only endorse people for skills you know they have and generally speaking only for those skills you have witnessed first-hand. Don’t feel obligated to endorse your connections just because they have endorsed you or if LinkedIn suggests an endorsement. 3. Don’t be an over-poster We’ve all seen them, the LinkedIn addicts who...

[caption id="attachment_16442" align="aligncenter" width="500" caption="Boost your career through networking"] [/caption] When I talk with my clients about how important networking is I’m often faced with a look of terror as they envisage themselves anxiously walking into a room full of strangers and awkwardly trying to network with them. I'm quick to reassure them that networking has changed a lot over the years and doesn't need to be the horrifying and daunting task they fear it will be. The biggest changes that have happened are the result of technological developments as well as the huge growth in range of networking opportunities. There really is something to suit everyone no matter how shy or lacking in confidence you might be. I prefer to look at networking as an opportunity to connect, learn and develop. Viewed in this way, networking becomes far less fearsome and much more fun. Now that’s got to be better than anxiousness,...

[caption id="attachment_18513" align="aligncenter" width="500" caption="LinkedIn is a powerful networking tool"] [/caption] We've all done it. Logged in to LinkedIn, set up a profile, connected with some friends, old work colleagues maybe some family members and not returned for months or in some cases, years. The most common responses I get from people when I ask them if they're on LinkedIn are: "Oh yeah I am, I have a profile but it's not up to date and I haven't been on there for years." "I used to be on LinkedIn but I didn't see the point of it so I deleted my account." The whole premise behind LinkedIn is that it is a professional networking tool. But the thing is, if you are not using it to its full potential, it fails to be effective. That's no fault of the tool itself, but of the user of the tool - that's you and me. So what exactly...

[caption id="attachment_18546" align="aligncenter" width="500" caption="Tapping into the hidden job market is easy"] [/caption] You’ve probably heard that around 80% of the jobs that are filled at any given time have been filled via the hidden job market. So what exactly is the hidden job market? As you will notice from the following graphic, the hidden job market is simply those jobs that are not advertised. There was a time when the majority of available jobs were advertised through newspaper employment classifieds, employment centre job boards and via recruitment agencies. In recent years however, there’s been a move away from these methods for a number of reasons including: a desire to reduce recruitment costs a tighter job market technological advances   Many employers find they no longer need to advertise for new staff as they are continually inundated with prospective employees using the direct approach. Most direct approaches are received by email making it easier than ever to quickly vet...

[caption id="attachment_18573" align="aligncenter" width="500" caption="Have you updated your profile lately?"] [/caption] How long has it been since you updated your LinkedIn profile? If your answer is months or years (shame on you), now is the time to turn the spotlight on your LinkedIn profile and give it the shiny New Year’s makeover it deserves. Here are ten ways to make sure your LinkedIn profile stands out from the crowd: 1. ADD A RECENT PHOTO If your LinkedIn profile photo is more than 2 years old, it is out of date. Make sure your photo is not one of you out on the town holding a wineglass, but one that portrays you as the professional you really are. 2. MAKE YOUR PROFESSIONAL HEADLINE WORK FOR YOU Although your entire profile should be keyword-rich, making your Personal Headline as keyword-rich as possible will go a long way towards getting noticed. When someone searches for someone using key words...

[caption id="attachment_18663" align="aligncenter" width="500" caption="Brand You - The most important brand of all"] [/caption] Personal branding has become one of the biggest buzz terms in recent years. If you haven’t bought into the hype but now wonder if you should have, here’s an overview of personal branding and why it could work for you. What is personal branding? Personal branding is about creating a brand for yourself just as a you would when marketing a product. In personal branding, you are the product. Why do I need a personal brand? By developing your personal brand, you set yourself apart from others. How do I develop my personal brand? Personal branding guru Dan Schawbel has developed four-step personal branding process to help you develop your own personal brand: Four step personal branding process: Discover – figure out who you are and how you can brand yourself Create – create a personal branding tool kit Communicate – communicate your brand regularly Maintain – maintain...