Virtual careers fairs are fantastic opportunities to connect with potential employers, and with a bit of preparation, you can make the most of them. With online careers events becoming more popular, I often get asked for my top tips for getting the most out of virtual careers fairs. Here are some top tips to help you shine at your next virtual careers fair:
Before the Fair:
- Do your homework: Just like an in-person careers fair, research the participating companies beforehand. Identify the ones that genuinely interest you and align with your career goals. Check out their websites, social media, and any available information about the roles they’re hiring for.
- Prepare your “elevator pitch”: Craft a concise and compelling introduction of yourself (around 30-60 seconds). Highlight your key skills, experiences, and what you’re looking for. Practice it so it sounds natural and confident.
- Update your CV and LinkedIn profile: Ensure these are polished and up-to-date. Recruiters may ask for your CV or check your LinkedIn during or after the event. Ensure your branding aligns with your target organisations and roles.
- Identify target roles and prepare questions: Based on your research, note down specific roles that catch your eye and prepare thoughtful questions for the recruiters. Generic questions won’t make you stand out. Think about asking about company culture, team dynamics, growth opportunities, or specific challenges of the role.
- Test your tech: Make sure your internet connection is stable, your microphone and webcam are working properly, and that you’re familiar with the virtual platform being used for the fair. Download any necessary software or plugins in advance.
- Choose a professional setting: Find a quiet, well-lit space where you won’t be interrupted. A clean, professional background can also make a positive impression if you’re on video.
- Dress professionally (at least from the waist up!): Even though it’s virtual, dressing professionally can boost your confidence and convey your professionalism and seriousness to recruiters.
During the Fair:
- Log in early: Give yourself time to navigate the virtual environment and familiarise yourself with the layout before things get busy.
- Prioritise and plan your time: With multiple ‘booths’ and presentations happening simultaneously, have a strategy for which companies you want to connect with and when. Some platforms might allow you to schedule appointments in advance.
- Be proactive and engage: Don’t be afraid to initiate conversations with recruiters. It is, after all, the whole aim of a careers fair. Introduce yourself clearly and professionally, stating your interest in the organisation and any specific roles as applicable.
- Ask your prepared questions: This shows you’ve done your research and are genuinely interested. Listen attentively to their responses, taking notes for later reference if you can.
- Be mindful of your virtual presence: Maintain eye contact (look at the camera), speak clearly and at a moderate pace, and be aware of your body language.
- Take notes: Jot down key information about the companies, roles, and the names of people you interact with. This will help you follow up effectively later.
- Collect contact information: If appropriate, ask for the recruiter’s contact information or how best to stay in touch.
- Be polite and professional: Thank the recruiters for their time and the information they’ve provided.
After the Fair
- Send personalised thank-you notes: Within 24-48 hours, send thank-you emails to the recruiters and any others you spoke with during the careers fair. Reference specific points from your conversation to show you were engaged.
- Follow up on any action items: If a recruiter suggested applying for a specific role or connecting on LinkedIn, be sure to do so promptly.
- Reflect on your experience: Consider what went well and what you could improve for future career events. Note down any companies or roles that particularly interest you.
- Connect on LinkedIn: If you had a positive interaction with a recruiter or anyone else during the fair, consider connecting with them on LinkedIn.
By following these tips, you’ll be well-equipped to navigate and make meaningful connections at your next careers fair! If you have any questions, please don’t hesitate to get in touch or leave a comment below. Good luck!
Lisa LaRue, MCareerDev, RCDP, MAC
Career & Executive Coach | Career Development Consultant | EMCC-Accredited Master Practitioner Coach (EIA) and Coach Supervisor (ESIA) and CDI-Registered Career Development Professional (RCDP) with over 20 years’ experience helping achieve successful and fulfilling careers. With a passion for human flourishing, Lisa is also a part-time doctoral researcher of flow, performance and wellbeing at work.
